Founded in 2019, CA was an independent K-8 classical school in Omaha, Nebraska. Looking to find its footing in the city’s crowded Catholic school landscape, I was approached to define the school’s brand identity and establish a website.

One thing led to another and ultimately I served on the school’s Board of Directors for four years, alongside my role as pro-bono designer and marketer.

This brand needed to walk a tightrope: avoiding appearances of elitism or traditionalism, while expressing the classical elements that set CA apart. I developed a unique brand identity that delivered on this goal.

Thanks to this brand work, enrollment leapt from 16 to 94 students between 2019-23. At least one family, relocating to Omaha, directly credited the website’s appearance and messaging for their enrollment.